About the Position
Position serves a key function within our Marketing Department, focused ondeveloping GraceMed’s social media position and enhancing/updating GraceMed’s websitecontent. Through these communication vehicles, the Digital Content Specialist will promote GraceMed as a Christ-centered health care ministry with a focus on the services we provide and on opportunities for the general public to support the organization. The social media being managed for GraceMed includes Facebook, Twitter, Instagram, YouTube and any other emerging social media outlet. The person in this position manages the creation of new GraceMed website pages or sections and regularly reviews and improves content on assigned web properties. The qualified candidate also keeps up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
This position requires a person who is self-motivated and self-managed, ready and excited to take responsibility of daily tasks as well as larger projects. This position works closely with management and technology to implement the marketing and communications efforts of our ministry. Along with other GraceMed staff members, this position has content oversight for all digital, web, mobile apps and digital platforms that will ensure the best possible experience for end-users. The qualified candidate assists in promoting the mission of GraceMed by analyzing, developing, and maintaining web-based tools for communication; developing, implementing and providing performance analysis of a digital and organizational strategy; ensuring a strong presence on current and emerging social media networks; developing digital design elements and collateral as needed; and empowering end users to make use of web-based and social media tools.
Reports to the Chief Executive Officer
Duties & Responsibilities
Research competitor and industry sites to compare and create content that is innovative and relevant
Assist in the creation and maintenance of social media sites and content
Consistently brainstorm and collaborate with team for new ideas and strategies
Assist the marketing department with tasks as needed
Manage organizations social media accounts (Twitter, Facebook, and LinkedIn).
Track website and social media analytics, providing weekly, monthly, quarterly, and annual analysis and recommendations based on data.
Support the maintenance of the website content management system ensuring fresh, up-to-date content is available; coordinate the removal of outdated material from the website.
Assist with developing communications/marketing initiatives to improve online engagement.
Develop short- and long-term marketing and social media plans for annual events and various advocacy initiatives. Proactively manage, maintain and improve digital properties, including content production, updates, banners, images, rates, press releases, creating landing pages for newly identified needs, etc.
Manage updates and ongoing development of the web experience to ensure all the many systems and applications continue to function in concert.
Format articles and prepare graphics adhering to search engine optimization best practices.
Keep the website schedule for updating of content and manage email blast calendar.
Publish content to the website and other digital platforms using the appropriate internal
In coordination with the Marketing Director, identify and shepherd the production of digital images for marketing use.
Identify website audience and their needs and interests.
Experience & Qualifications
Education & Experience
An undergraduate major in Marketing, Communications, Web Design, or applicablemajor
3-5 years of experience in the field required
Superior writing abilities with attention to detail
Experience with web creation/editing
Understanding of basic graphic design fundamentals
Must be able to create and edit images using software tools such as Adobe Photoshop, Adobe Illustrator or Adobe InDesign
Excellent computer skills and a working knowledge of computer software such as Windows, Microsoft Office, Adobe Creative Suite, as well as experience with social networking websites
Must possess a thorough knowledge of modern office practices, procedures, and equipment, including computers, copiers, and other standard office equipment
Ability to work independently, organize, monitor, and adjust work as necessary to ensure accuracy and timeliness
Demonstrated ability to identify and solve problems
Multitask and perform under deadlines
Must be able to work effectively both as a team member and independently
Adobe Premiere Elements experience a plus
Ability to strongly embrace and personify the mission and values of GraceMed with socio-economic and cultural sensitivity in mind
Must display good verbal and written communication skills, and be able to professionally receive and follow oral instructions
Work Environment & Schedule
Administrative office environment. Ability to sit for long periods of time. Bending, stooping, and lifting (up to 50lbs.) may be required. Ability to read computer screens for extended periods of time. Interaction with physicians, patients and other office personnel. Must have visual acuity and manual dexterity to interface with computer. Must have auditory acuity to handle phone calls.
Normal schedule is Monday through Friday 8:00 am to 5:00 pm., schedule may vary.
Monday through Friday, 8:00 am to 5:00 pm. May require work outside of usual business hours; including evenings or weekends, to handle customer service or personnel issues and attend meetings and/or community events.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed, as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
This job description has been examined for compliance with the Americans with Disabilities Act (ADA) and the Fair Labor Standards Act (FLSA) (May 1995).
As an employee of GraceMed Health Clinic, Inc., you are bound by principles of medical ethics. You have both a legal and moral obligation to protect the privacy of our patients. In the course of your work, you will have access to confidential information regarding patients, and/or the practices’ confidential business. It is essential that you refrain from any discussions regarding personal information about a patient, a patient’s condition, a patient’s finances, proprietary company information, and/or the practices’ confidential business with any third person. This includes, but is not limited to, other employees, your spouse, family or friends.
Confidentiality is so important that any breach of this policy will be considered grounds for termination. Review and signature of the Agreement is a condition of employment. Successful skills testing, drug screening, and a background check are required for employment.